The cognitive biases course. Your thinking feels reliable. It feels like judgment, experience, and wisdom earned. But the same brain that helps you make sense of the world also distorts the picture — quietly, confidently, and without asking permission.
Course 7 explores the cognitive biases that shape decisions without your awareness. It explains why intelligent, experienced people can misread evidence, overvalue what they already believe, and defend positions long after the facts have moved on — not because they lack skill, but because their own thinking hides its workings from them.
You’ll discover why first impressions anchor entire negotiations, why losses hit harder than equivalent gains, why familiarity masquerades as truth, why self-protection can look like sound strategy, and why knowing about biases does not make you immune to them.
This isn’t an academic exercise. Every bias connects to decisions you’re already making — the proposal you dismissed too quickly, the strategy you’re committed to because of what you’ve already invested, the feedback you filtered before it landed.
| Number | Name | Content |
| V45 | Cognitive Biases: The Blind Spots Keeping You Stuck | Cognitive biases can distort even experienced leaders’ decisions. Learn how these hidden thinking traps work and why they matter. |
| V46 | Decision-Making Biases: Six Traps That Distort Choices | Decision-making biases distort how you assess evidence and make choices. Explore six common biases and how they affect your judgement. |
| V47 | Social Biases: How Other People Distort Your Judgement | Social biases affect whom you trust, believe and follow. Explore how identity, authority and group influence can distort your judgement. |
| V48 | Framing Bias: How Presentation Changes Your Decisions | Framing bias can change decisions without changing the facts. Learn how framing, contrast, choice architecture and priming influence perception. |
| V49 | Self-Protective Biases: When Comfort Distorts Judgement | Self-protective biases can make comfort feel like good judgment. Explore how loss, emotion, optimism and familiar stories distort decisions. |
| V50 | Bias Blind Spot: Why Knowing Your Biases Isn’t Enough | The bias blind spot makes other people’s biases easier to see than your own. Learn why awareness alone cannot protect your decisions. |
Complimentary 1:1 Discovery
I offer an initial, confidential 30-minute video session to explore what you want.
If you’d like to go further, we’ll move to three complimentary discovery sessions to confirm we’ll work well together.
Action: Book your initial 30-minute secure video session now.
Deep-Dive Resources
The Training: International 1:1 NLP Practitioner Training – Learn NLP through personalised, competence-based coaching designed around your goals, experience and pace.
The Library: Access over 100 practical NLP techniques, models and strategic exercises in the NLP Techniques Library.
Leadership Development: Discover how NLP integrates with the Marshall Goldsmith Stakeholder-Centred Coaching Framework to help leaders create measurable behavioural change.
Cognitive Biases Course: FAQs
Q: What does this cognitive biases course cover?
A: Course 7 covers six lessons exploring thinking and decision biases, social and identity biases, framing and perception biases, self-protection biases, and the meta-biases that make all of them harder to spot in yourself. It ends with practical tools for building better decision systems.
Q: Who is this course designed for?
A: Leaders, professionals and anyone making decisions with real consequences. If you’ve ever been certain you were right and later discovered you weren’t — and want to understand why — this course is for you.
Q: Do I need to complete earlier courses first?
A: No. Course 7 stands alone. However, Course 6 (What Evolution Teaches Us) provides useful context on why your brain defaults to shortcuts in the first place.
Q: Will learning about biases stop me from being biased?
A: No — and that’s one of the key lessons. This cognitive biases course explains why awareness alone isn’t enough and shows you how to build external checks so important decisions don’t depend entirely on your ability to spot your own blind spots.